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Web Marketing

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  • Using heat maps and recordings to analyse your website

    Many website owners concentrate their efforts of getting their website found and increasing the traffic to the site, but it is equally as important to assess how well your website performs and the conversion rate. You need to have a clear goal…

  • Using market research to find out what your customers want from your site

    If you have a website it is important to keep your focus on who your target audience is and ensure that your website is aimed at them. You may need to carry out some in depth research to find out where your…

  • Are you using your CRM to its full potential

    Your customer relationship management software can be an essential part of your business. It can help organise your business to ensure that you have the most up to date information about your existing customer database. CRM stands for Customer Relationship Management and…

  • Social media for business use as a marketing tool

    Many of us now use social media in our daily lives. Whether it be for catching up with friends and family, promoting our business or products/ services or simply to keep in contact with the local community and find out about what’s…

  • Do you mesh well with your web agency?

    The right marketing agency can do wonders for your business. Marketing can make or break a business and often as long as you invest your time and money in the right marketing avenues, you will quickly see a decent return on your…

  • Advertising using Google Adwords

    If you are considering doing paid for advertising then Google Adwords is probably to most popular choice. Google Adwords is a pay per click program that allows you to create adverts to promote your business. These adverts can be designed to get…

  • Be sure to explore all avenues of web marketing

    Web marketing is essential to get your website off the ground and get it to be found on the search engines such as Google, Bing and Yahoo. Most companies struggle to know what they should be doing on their site and how…

  • Starting up a new business-how do I best promote it?

    So, you have decided to set up your own online business in response to demand shown in your products by friends and family. You are unsure about the success of the venture but feel there is nothing to lose. What are the…

  • How to set up a great business social media profile

    Social media has become a big part of many of our daily lives. Lots of us have social media profiles on multiple sites and access them every day. Social media has continued to grow over the last few years and now many…

  • Don’t be complacent when it comes to marketing

    With many businesses struggling through at the moment but starting to see the light at the end of the tunnel, it is important that marketing is focused on. The businesses that make it through these tough times are often the businesses that…


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