Web Marketing

Do you mesh well with your web agency?

Posted on June 9, 2021 at 12:12 pm

The right marketing agency can do wonders for your business. Marketing can make or break a business and often as long as you invest your time and money in the right marketing avenues, you will quickly see a decent return on your investment. You can of course carry out some marketing yourself and you may be tempted to do this to keep costs down, but some marketing is best left to the professional. Google Adwords, for example, is one of those marketing avenues that is often best left to the professionals. You need to ensure that the campaigns are set up and managed correctly and that you are only targeting the places and people that you need to. It is very easy to quickly use up all of your budget and have little results to show for it.

Often you cannot get a true fell for the marketing agency until you have been working with them for a short time. They should take the time to understand your business and what it is you are trying to achieve. If they don’t want to do this then it may be time to move on and find a new agency to work with.

Posted in Web Marketing

Advertising using Google Adwords

Posted on May 28, 2021 at 9:51 am

If you are considering doing paid for advertising then Google Adwords is probably to most popular choice. Google Adwords is a pay per click program that allows you to create adverts to promote your business. These adverts can be designed to get people to call your business, visit your website or complete a contact form. They can often be set up in different ways such as charges per click or changes per view etc. You will need to decide which works best for you and your business. The beauty of Adwords is that you can get traffic to your site or even a specific page or product on your site the same day. This is especially useful if you have a new product launch or a competition / event you want to promote.

Within your campaign you can create separate ad groups and keywords / phrases. Each time someone searches using the keywords or phrases, your ad may show up depending on if you have got your budget high enough and the quality score of your ad.  Some companies may choose to display their phone number in the advert as they want people to contact them more so than visit their website whereas others chose to take the visitor through to a specific page on the website. Adwords can work wonders but you do need to ensure that it is set up and managed correctly.

Posted in Web Marketing

Be sure to explore all avenues of web marketing

Posted on March 25, 2021 at 11:16 am

Web marketing is essential to get your website off the ground and get it to be found on the search engines such as Google, Bing and Yahoo. Most companies struggle to know what they should be doing on their site and how often in order to help the rankings. It is important to understand that web marketing is not only just about the rankings, but also about what the visitors do when they land on your website. There is no point in attracting a lot of traffic to your site if none of it then converts to sales or enquiries. You should also ensure that you look ta other traffic sources to your site such as referrals from other websites, direct traffic and also social media traffic. These are all important ways in which you can get people to your site and you shouldn’t just focus on one.

Hopefully you will already be active on the social media sites such as Twitter and Facebook. You may only have set up a profile and be looking for help and advice on how to manage it. Seeking the help of a social media marketing expert will ensure that you get the best results from your social media accounts.

Posted in Web Marketing

Starting up a new business-how do I best promote it?

Posted on October 6, 2020 at 1:04 pm

So, you have decided to set up your own online business in response to demand shown in your products by friends and family. You are unsure about the success of the venture but feel there is nothing to lose. What are the best ways to promote your small business, get good value for money and obtain the best results possible within your budget?

It is a good idea to have a web presence either in the form of a website or a page on one of the social media platforms because this is usually the first port of call for potential customers. If you decide to go down the route of creating a website to promote your business you could either use one of the free applications that provide you with a template to design and create your own website or you can employ the services of a web designer. The latter will probably give your website a more professional look and will possibly be designed to contain key words that will improve the ranking of your site on search engines however the cost may be prohibitive especially as you start out. A better option would be to concentrate on promoting your business through social media as the costs are minimal, and the maintenance is much easier.

Posted in Web Marketing

How to set up a great business social media profile

Posted on September 5, 2020 at 12:05 pm

Social media has become a big part of many of our daily lives. Lots of us have social media profiles on multiple sites and access them every day. Social media has continued to grow over the last few years and now many businesses are seeing the advantage that they can have when it comes to marketing. Many business owners have welcomed the number of increased enquiries and sales that social media marketing has bought in.

Facebook is by far the most popular social media platform for small business and can literally grow a business’s customer base overnight. It is vital that you set your profile up correctly in order to target the right people and ensure you reflect your business in the right way. You should see social media as another window through to your company. Whatever you put on social media is out there for the world to see so it is very important you think carefully before posting anything.  When a user is searching on Facebook they will may start to look for products or services within a certain radius of where they live. Facebook tends to work well for local advertising but can work nationally if the product or service you are offering can be supplied across the rest of the UK for example.

Posted in Web Marketing

Don’t be complacent when it comes to marketing

Posted on June 21, 2020 at 7:55 pm

With many businesses struggling through at the moment but starting to see the light at the end of the tunnel, it is important that marketing is focused on. The businesses that make it through these tough times are often the businesses that invest time into their marketing. It may eb that you have not been able to or are still not able to trade in the normal way in which you are used to. For example if you ran a café you may have not been able to open your café to the public, but may of instead started to do home deliveries. In order to get the message out there about the new services you are offering you need to do a decent amount of marketing.

Depending on what industry you live in and what areas you are targeting will determine the competition for your industry. If you are a business that only serves local areas especially rural areas then you may find it easier to complete compared to those that offer services nationally or those that or targeting large cities such as London.

Marketing is important to all businesses and you may discover one avenue of marketing that works better for you than others.

Posted in Web Marketing

Should you use a marketing consultant?

Posted on November 29, 2019 at 2:52 pm

If you are in the process of analysing your marketing, you may wonder if it is time to start using a marketing consultant. Many companies take on their own marketing of their business often to keep costs down. It may be that they employ internal marketing staff or often they just use other members of staff who are not trained in marketing to implement strategies. This can work for a short while but when it comes to more complex marketing, they simply may not have the skills or time to do it effectively.

If you are employing staff to work on your marketing and they have experience and or qualifications in this area then that may work well, but if you are utilising other members of staff that do not have the qualifications or experience then you are not only taking them away from the other work they have to do but also risking getting the marketing wrong.

Knowing where and when to invest your marketing budget is vital and that’s where a marketing consultant can help. Even if you do not want to outsource your marketing, they may be able to advise you on what you should be doing and even offer training to the staff that are going to be implementing the marketing.

Posted in Web Marketing

Is your business listed locally online?

Posted on September 14, 2019 at 11:46 am

Lots of business have a website which they pump a lot of their marketing budget in to and they may even do some social media marketing, but what is often missed is the often free local advertising that they could be doing. This includes advertising on local director websites and making sure that your business is listed on Google maps.  

Google often display map listings above organic website listings so it is a really good way to get traffic to your website. It is free to have a Google Map listing and it is another way to improve your chances of being found on the search engines, often pushing you up to the top for competitive search phases if you are in the geographical location of the person searching. Adding your business to Google maps is relatively easy but remember to add as much information as possible such as opening hours, pictures and very importantly a link to your website.  Even if you don’t have a website you can still get listed on Google Maps and add a phone number for any enquiries.

Make sure that you also research local directories which often offer free listings for businesses or a small yearly subscription fee. Adding your site to as many of these as possible cold also generate new leads.

Posted in Web Marketing

Marketing product names on your website

Posted on August 7, 2019 at 2:20 pm

When it comes to marketing you need to think carefully about which products you are going to market and how you are going to do it. If you sell products that are manufactured by another company you may be able to rebrand them with your own logo, packaging and name or you may have to sell them under the name of the manufacturer.

If you are selling a recognised brand then it is important to use this in you marketing strategy. If you have your own name for the products then there will not be much point in marketing this unless you have a huge budget or already have good brand recognition.

Marketing a brand new product can be expensive so you need to think of other names or phrases that people may search for which matches your products. You are not allowed to market using another brand name unless you have authorisation, so for example if you sell toy building bricks that are similar to Lego you cannot call them Lego, but you may be able to say they are compatible with Lego. Think carefully about what budget you have to spend and how you can make this go the further to increase a return on your investment.

Posted in Web Marketing

SEO friendly website design

Posted on July 28, 2019 at 11:38 pm

If you are thinking of have a website built or if you already have one and find that it’s not performing very well on the search engines then you may need to invest a little time and money on SEO.

SEO stands for Search Engine Optimisation and will help get a website to the top of Google and other search engines such as Yahoo and Bing. Many customers will come to a marketing company after they have had a website built to ask them to do some SEO work on it. This is often a little harder to do than it would of been if it was built in when the site was first designed as some sites simply have not been designed with SEO in mind. If this is the case often the whole structure of the site will need to be changed to accommodate the sections you need.

Before having a website designed, ask the programmer about SEO and if it is something they offer. If they don’t offer SEO as part of their website build then you may want to look elsewhere or find your own marketing expert that can work with the designer / programmer to ensure it is done correctly.

Posted in Web Marketing

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