The long read
Websites that work
Good editorial design is not decoration. It is a way of ranking what matters on the page so a reader knows, in two seconds, where to look and what to do next.
12 minute read

Latest articles
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Does My Website Have to Meet Accessibility Standards?
In most cases, your private sector website must meet accessibility standards. It is easy to think that accessibility standards only apply to government websites. However, that…
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How Often Should a WordPress Website Be Backed Up?
For a static site that hardly ever changes, once a week backups are probably fine. For sites where new enquiries are submitted, orders/bookings are made, or…
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Using heat maps and recordings to analyse your website
Many website owners concentrate their efforts of getting their website found and increasing the traffic to the site, but it is equally as important to assess…

From the studio
Most websites are never actually tested
They are built, approved, and left alone. Nobody tries to submit the enquiry form using only a keyboard. Nobody checks what a screen reader says about the product photos. Nobody restores the backup to see if it works. We write about the parts of a website that only show up under real use — accessibility, security, the unglamorous plumbing — because that is where the difference between a site that performs and a site that merely exists gets decided.
Web Marketing
There are a growing number of businesses in Beds, Herts and Bucks, and many will look for marketing companies that are closer to home, like agencies that deal with web marketing in Bedford.
Wed Designers
Finding a good team of Web designers in Northampton is essential if you want to succeed with your website business.
In depth
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Professional website or DIY website?
Having a website has become a must for any new business start-up and can make the difference between success and failure of the company. As the majority of…
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Using market research to find out what your customers want from your site
If you have a website it is important to keep your focus on who your target audience is and ensure that your website is aimed at them. You…
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Is layout important when designing a website?
The layout of your website is massively important and should be considered seriously when building a site. It is important to always keep in mind who your target…
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Are you using your CRM to its full potential
Your customer relationship management software can be an essential part of your business. It can help organise your business to ensure that you have the most up to…
Editor’s picks
- Does My Website Have to Meet Accessibility Standards?
- How Often Should a WordPress Website Be Backed Up?
- Using heat maps and recordings to analyse your website
- Professional website or DIY website?
- Using market research to find out what your customers want from your site
- Is layout important when designing a website?

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