If you have a particular product or service that you wish to highlight, then you may consider building a mini site. This allows you to tailor all the content, images and Search Engine Optimisation on the site to be very specific to the product / service.

Many people link the navigation button off their current site to a mini 3 or 4 page site to allow an easy link between the two. If you are looking at doing this then speak to a online marketing agency that will be able to come up with a strategy as to how to create this, as if done incorrectly can have a negative effect.

This is also a very good way to improve your quality score on Google Adwords as you can link the ads through to a page that is highly relevant to what you are selling. If you improve your quality score it will be cheaper for you to compete on those keywords.