Having a website can increase your sales and enquiries rate massively. Many website owners track their placement on the search engines for their main keywords or phrases or employ a marketing company to do this for them. But it is not only rankings that we should be concerned with.

It is all well and good getting traffic to your site, but if your site is too busy, parts of it do not work or take too long to load or simply if it lacks in information you may very quickly lose the majority of visitors you have.

Invest some time into installing a high-quality tracking system to see where your customers are going and what they are clicking on within your site. This will highlight to you areas that need improving and areas that are not working as they should. It can also show you what is working well.