Web Marketing

Getting the most out of your existing website

Posted on March 11, 2019 at 9:33 am

When looking to improve the rankings of a website, many owners are confused that they are not appearing in search terms for locale areas. Although Google and the other search engines will show map listings for nearby businesses you may find that you do not rank well in the organic listings. This is often due to the fact that you do not have a mention of that location on your website.

Many businesses have a simple list of their physical locations such as showrooms but often more is needed to get ranked for these through one website. You may decide to have a mini website for each location but you must be careful not to have duplicate content and websites that overlap. Ideally you need to have at least one page on your site for each area. The content needs to be unique and should have information that is relevant only to that area such as a map, opening hours and services offered along with testimonials from local people. This will allow you to have a better chance of getting on the search engine results pages for each individual area. You may be able to mention other areas that are also nearby to get those ranked as well.

Posted in Web Marketing

Marketing with keywords in mind

Posted on January 31, 2019 at 11:39 am

If you are looking to really get traffic to your website then you need to think carefully about the keywords you are marketing. When someone makes a search on Google, Bing or Yahoo, the search engines should them results that are best fit for their search. The more generic the phrases the more competition there is for them. For example, if you sold kitchens then the phases “kitchens” or “buy kitchen” would have a huge number of other companies that are trying to get to the top of the search results pages. Instead, you may be better to go for phrases like “fitted modern kitchens” or “kitchen companies in xxx” replacing the xxx with your location. Using more generic keywords but only targeting certain locations can again help you to get better rankings.
If you are using Adwords, the same theory applies. The more competitive a keyword the more money you will need to pay to get towards the top of the sponsored listings.
If you only have a small budget then you are better to invest it into more specific keywords and phrases and target a smaller geographical location. Once you start to achieve good results for these you can then start to expand to cover more search phrases.

Posted in Web Marketing

How to get your blog site noticed?

Posted on October 31, 2018 at 11:11 pm

People start up a blog for many reasons; sometimes it is a way of directing traffic back to their main website, other times it may be to raise awareness of something or if the blog is attracted to their site, it may be a way of getting fresh and relevant content added to the site on a regular basis. If you have a standalone blog site then you will need to get it noticed in order to boost traffic. Some blog sites sell advertising space as a way of earning money from them, but you will need to prove to advertisers that your site has a good amount of traffic going to it in order to be able to sell ad space.

Social media sites such as Twitter and Facebook are a great way to share your blog posts. If you have a big community on your social media sites, then take advantage of this and share snippets from your blog site. Put a link to the full article on the social media post to increase visitors back to your web page. The beauty of social media is that your posts can also be shared by others so a good article can go out to thousands of people almost instantly.

 

Posted in Web Marketing

Marketing for the smaller business

Posted on June 18, 2018 at 11:51 am

If you are a small business owner then you may struggle to market your business on a tight budget. It can be hard to know where to invest your money, especially if you do not have a large budget. You will need to invest in what gives you the best return on investment, but this can vary from business to business.

If you are a small business that deals direct with the public then you may want to take advantage of social media marketing. Social media marketing can be a very cost effective way of gaining enquiries, building up your brand and improving sales.

You can do paid for advertising through Facebook etc but you can also do your own advertising through posts on your page. You will need to build up a community of followers and ensure that you are posting information regularly and that will be of interest to them.

Many small businesses run competitions on social media sites asking people to like and chare their page in order to be entered in to a prize draw.

Other ways to market your small business is through paid for ads on the search engine sites. If you only have a small budget you may be very restricted as to what keywords or phrases you can target but once you can see an increase in sales you may be able to invest a little more.

 

Posted in Web Marketing

Social media marketing for businesses

Posted on May 27, 2018 at 10:43 am

Social Media marketing is a very powerful marketing strategy. If used correctly, Social media marketing can be an extremely cost effective way of interacting with your customers and allowing you to reach thousands of people instantly. The practice of using Social Media as a marketing tool has been about for some time now, but it has only been in recent years that businesses have started to learn the importance of it and how it can help them grow their company.

If you have a business, then you should be using social media marketing as part of your strategy to build up your business and increase your sales.

Social media sites such as Facebook and Twitter can work extremely well for businesses of all sizes and many different industries. It can offer a great return on investment as often you do not need to put any money in to it (if you are going to be doing it yourself, just time. You need to make sure you are posting regularly and that the information you are posting is useful and interesting so that your customers will want to engage with you.

 

Posted in Web Marketing